On Monday, Google announced that it would bridge the gap between traditional TV and digital video by giving advertisers the ability to programmatically buy, target and measure traditional TV ads ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace ...

AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which unlocks new opportunities, both locally and ...

Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends - the rise of sell-side curation, AI-powered brand safety, and the growth of programmatic out-of-home (OOH) advertising ...