Often, it feels like humans are one bunch of totally unpredictable beings. So finding out the answers to questions about our behavior requires some serious measures. Would we go mad if we read too ...

Research from MIT Sloan School of Management has demonstrated a new way of designing social science experiments that can ...

According to a YouTube prankster, social experiment videos are not just dangerous; they're also a cheap ploy to get easy traffic. This is not the first time Hales has called out prank culture. In a ...

In 1974, Serbian performance artist Marina Abramović conducted one of the most disturbing social experiments in history, ...

What happens when a tech millionaire spends two decades trying to control how we behave online? For Millennials — it mostly worked. For Gen-X and Gen-Z? Not so much. They see the game. They’re not ...

Pick up the receiver. No coins needed. On the other end of the line: a stranger from a completely different generation, ready ...

A multi-year study of the reliability of published social & behavioral science research has found that only about half of ...

A simple hairstyle — the now-infamous "Utah curls" — paired with an oversized outfit quickly took over social media.

When Banijay Asia set out to adapt the U.K. reality format “Rise and Fall” for Indian audiences, the company made a deliberate choice to abandon the crowded field of dance competitions and celebrity ...